Vistex

Vistex’s incentive management solutions help manufacturers use rebates and promotions to drive revenue and improve bottom lines. By Kat Zeman, Knighthouse Media


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Most manufacturers realize that their customers expect promotions and rebates. They factor that into the cost of doing business.

They know that today’s consumers view the list price as a starting point. Consumers may not care if the discount is given at the time of purchase or after the sale, but they expect to get one.

“Companies go into a sale knowing that anywhere from five to 25 percent of the price will be refunded back to the customer,” says Cara DeGraff, vice president of product management at Vistex, a global enterprise software company that enables organizations to better deploy their products and services through incentive, rebate, price, vendor, trade and channel management programs. “The biggest complaint that I hear from manufacturers about rebates is that they want the ability to make sure that they are getting something for their money.”