Keeping pets from turning up their noses at the pet food they have been served is the goal of AFB International. The company specializes in the manufacture of palatants – those things that make wet and dry pet food palatable – and performs extensive research in its R&D facilities on what dogs and cats will eat.
Of course, the only way canine critics or feline foodies can consult with researchers on their preferences is by actions, not words, so the success of a palatant is based on observations of what pets will eat. Once that has been determined, manufacturing it in the most efficient and cost-effective way is the challenge for AFB International.
“Our powder and liquid palatants make pet food more palatable,” President and CEO Jackie Levin explains. “They’re really natural flavors that go into and on the pet food to entice the animal to the bowl. In some ways, they are exactly the same as human food – the same chemistry, the same manufacturing process. Many of the raw materials we use are also common to the human flavor industry.”