Aspen Equipment


Medium Section truck Palfinger crane copy

Aspen Equipment breaks down the complexity of the assembly and design process to build custom work trucks.

By Tim O’Connor

Assembling all the components for a truck-mounted crane or a highway plow truck requires coordination among as many as 40 different manufacturers to create a vehicle that efficiently blends utility with safety. It’s a complicated process that demands strong organization and communication.

Aspen Equipment, a leading truck upfitter, borrows from the construction industry and approaches the process with a project manager structure. The project manager is responsible for managing all the vendors and equipment manufacturers, funneling them to a single vision for the final vehicle’s capabilities. “That’s in essence what we do,” Vice President of Sales and Marketing Todd Foster says. “We’re designing and constructing a building, but instead it’s a truck.”


Aspen Equipment