Autoliv keeps driver safety at the center of its business. By Alan Dorich
Autoliv Inc. manufactures automobile parts, but the company’s real focus is to ensure occupant safety, Steve Brohm says. “We’re doing this because we want to save more lives,” he asserts. “That’s the common thread that comes all the way from the top down to the floors of the company.”
Brohm is the vice president of quality for the electronics group of the Stockholm, Sweden-based company. The company manufactures airbags, seatbelts, steering wheels and safety electronics, including radar, night vision and camera vision systems. Founder Lennart Linblad started Autoliv in 1953 as a car and tractor repair shop.
The company launched its first seatbelt three years later, and became the first to introduce the two- and three-point seat belt system and airbags for front and side impacts. In addition, Autoliv was the first to launch pyrotechnic belt pretensioners and pedestrian protection systems.