Borla Performance Industries
Whether the customer is a vehicle owner looking for aftermarket parts or a major automaker looking to incorporate quality components into its products, the name “Borla” means the same thing. For nearly 40 years, Borla Performance Industries has supplied manufacturers and aftermarket distributors with high-quality exhaust systems made to last and provide the best performance on the market. Vice President of Sales and Marketing David Borla says the company continues to hold its ground as a market leader despite the intense competition it faces from all sides because it has never stopped working to improve its products.
Based in Johnson City, Tenn., Borla Performance Industries supplies exhaust system products to distributors on the aftermarket side of the auto parts industry as well as designs and manufactures exhaust systems and parts for major OEMs such as GM, Ford and Volkswagen. The business is divided equally between those two customer bases, Borla says, so Borla Performance Industries faces strong competition from the hundreds of companies that sprang up in its wake.