“Refuse to follow” is good advice for archers – you don’t want to take a shot from behind someone else, do you? – but it’s also the guiding business principle at BOWTECH Archery. As a global leader in the market of compound bows and archery equipment, the company strives to deliver the most innovative features to its customers, but it does not innovate simply for the sake of dazzling the market with something new it has never seen before. BOWTECH’s innovation comes directly from the expertise of its workforce, as well as listening closely to its customers, retailers and suppliers. The goal, in fact, is to “refuse to follow” by delivering goods that truly advance the sport forward.