Bullfrog Spas


For Bullfrog Spas, ensuring that its products meet the needs of its customers is of equal importance to its bottom line. “The way we approach business is somewhat unique in our industry, in that we place weight on the financial perspective as well as making sure we hit the customer value proposition,” says Jerry Pasley, president and CEO of the Bluffdale, Utah-based company. “Most companies maybe focus just on profitability, but we believe in framing that equally with customer value and building plans accordingly.”

The company’s strategic approach to the luxury hot tub products it manufactures and markets keeps both Bullfrog’s dealer base and end-user in mind. “We strive for a customer experience that is best-in-class,” he adds. “We look at our dealers and end-users as business partners and not just as customers.”


Bullfrog Spas