Desert Tech LLC
Desert Tech enhanced its dominant market position with lean initiatives. By Alan Dorich
In less than a decade, Desert Tech LLC has earned a reputation for meeting its customers’ expectations of precision and accuracy with its firearms. “We are the leader in terms of performance,” COO Robert Luna declares. “There is no doubt about it.”
Based in West Valley City, Utah, Desert Tech also provides ammunition and training for military, law enforcement and gun owners. “Our base is very demanding in terms of quality,” he says, noting that the company works with clients around the world.
“Our technology is beyond everybody else’s technology,” Luna says, noting that the company is in the process of launching its latest product, the Micro Dynamic Rifle, which features a compact size and an ambidextrous design that allows the user to switch shoulders easily.
“We have been working very hard to make sure all of the testing has properly completed,” he says. “We believe with the features of our product that the competition will not be able to keep up with us. The preliminary feedback from the industry is that it’s one of those ‘wow’ [products].”