The transformation of Elite Archery over the past five years can only be credited to a passionate and laser-like focus. The company was established in 2005 and acquired by The Outdoor Group in 2009. Led by President Peter Crawford, Elite Archery has moved from a low-profile player in the archery arena to one of its top performers.
“What we saw when we purchased Elite Archery was a company that had a really good bow design but had limited manufacturing capabilities and wasn’t doing any marketing,” Crawford explains. “It also didn’t have relationships with distribution channels and we knew we could fix those things.”