While most bow manufacturers are focused only on improving shooting speed, Peter Crawford, president of Elite Archery, takes aim at making a better all-around product. “We want our customers to love shooting Elite Archery bows,” Crawford says.
“There is quite a bit of engineering involved in the design of our products,” Crawford says. “We wanted to create products that not only shoot fast, but draw easily.” Though shooting speed is a major factor in the design of its bows, he claims that “shootability,” or the bow’s ease of use, is equally important in Elite Archery’s design. Incorporating a two-track cam system, the bows require less effort to draw and provide a steadier, more accurate aim, he says, in addition to offering high shooting speeds.