General Broach Co.


For most of its 73-year history, General Broach Co. has been known as a manufacturer of broaching machines and tools for the automotive industry. But a decade ago the company realized that to grow it needed to dive into new markets. Over the past nine years, the Michigan-based company has invested more than $5 million in capital equipment and CAD software to increase its production quality to meet the precision demands of the aerospace industry. Entering this industry helped General Broach become one of the leading perishable tool manufacturers in the world.

Making the shift to the heightened requirements of the aerospace industry necessitated a culture change for General Broach. “I’m most proud of the employees and their efforts to adapt to an ever-changing global market,” General Manager Larry Stover says. “Their jobs are getting harder to perform because of the type of quality everyone expects. They adapt to that and they are open to new changes.”


General Broach Co.