To say that General Motors has been through some changes over the last few years would be an understatement. After emerging from bankruptcy in 2009, the automotive giant has been restructured and streamlined to improve its focus on customer service, and that included acknowledging the importance of the fleet and commercial side of its business. As Vice President of GM’s Fleet and Commercial Sales Ed Peper explains, GM’s new leadership understood how vital its fleet and commercial customers were to ensuring the company’s success for the future.
“One of the things that [Executive Vice President and President, North America] Alan Batey did when he came in is that he made Fleet and Commercial a specific channel at GM,” Peper says. GM’s Fleet and Commercial division now stands alongside Chevrolet, Buick, GMC and Cadillac as the automaker’s primary channels, and that has meant a renewed dedication to being the best in the fleet and commercial vehicle segment. According to Peper, GM has devoted itself to improving every aspect of its fleet and commercial division, from manufacturing to supporting its network of dealers.