Grindmaster-Cecilware Inc. prides itself on its ability to develop and make products in response to customers’ needs. By Jim Harris

For Grindmaster-Cecilware Inc., the best way to retain and attract new business is simple – create products that are unlike any others available on the market and that make its customers’ jobs easier.

“I think we’ve proven to ourselves and to the market that innovation is one of the best ways, if not the best way, to be accepted by customers,” says Nestor Ibrahim, CEO of the Louisville, Ky., manufacturer. “We’ve brought innovations and products to the market that did not exist before. We have had customers flocking to us because they’re interested in the new technology we’ve introduced.”

The company is an industry-leading provider of beverage-dispensing and foodservice equipment to large national grocery and convenience store chains, restaurants and beverage producers. Since its formation in 2009, Grindmaster-Cecilware has focused specifically on developing and producing non-carbonated beverage-dispensing equipment. “We foresaw that more customers would take to non-carbonated drinks because of the negative press surrounding the negative health attributes of carbonated drinks, and we were proven right,” Ibrahim says. “We’re seeing more companies rolling out non-carbonated drinks in response to consumer demand, and that’s why we’ve updated and expanded those product lines.”