Innocor is using its supplier relationships and customer knowledge to drive innovation in the flexible foam mattress market. By Tim O’Connor
There are a lot of ways to measure a successful merger. Some might look at revenue while others put a priority on marketshare. At Innocor Inc., the company thinks about its formation from the merger of two smaller flexible foam manufacturers in terms of its internal operation as well as the external.
One of the biggest testaments to that successful transition is that employees no longer refer to the legacy companies from which Innocor was born, according to President and CEO Carol Eicher. When the merger occurred in 2014, the new company wanted to be seen as the combination of two great companies – Sleep Innovations and Flexible Foam Products – and leadership believed a new name would reinforce that idea both with customers and employees. “We didn’t want either one of our employee groups to feel one had acquired the other,” Eicher explains.