MAAX Spas maintains quality and manages its fast growth with the help of lean manufacturing tools. By Angela Forsyth
Big changes have been afoot for Chandler, Ariz.-based MAAX Spas. The hot tub manufacturer doubled its size in less than two years with marketshare gains and a major acquisition. As MAAX Spas navigates its way through this significant expansion, running a tight ship is more important than ever, especially in an industry packed with over 50 competitors.
“We have some competitors who make beautiful hot tubs,” President John Johnson notes. “I’m really proud of the industry because it’s come a long way in the last 10 years.” According to Johnson, there is a high level of consistency and quality in products across the board in this category, which means there are many companies worth competing with. “It’s not necessarily a challenge for us; it’s more of an opportunity,” he adds. “If our competition gets better and raises the bar, then that’s a great opportunity for us to challenge ourselves in the expanding market.