Midwest Metal Products
Many firms manufacture angle rings, but Midwest Metal Products sets itself apart by making itself invaluable to its clients, President Geoff Wendt says. “You have to figure out how to make business so nice [that] they don’t want to go anywhere else,” he says.
The company earns client loyalty by making sure it provides friendlier, faster service than its competitors, Wendt says. “Once people get a taste for that, they stick with you,” he says.
Based in Michigan City, Ind., Midwest Metal Products manufactures rolled angle rings and structural shapes for clients that range from HVAC and mechanical contractors to major technology corporations. Wendt’s father, Bill Wendt, started the company in 1982.