Prevue Pet Products
As big-box retailers captured more of the pet supply market by offering lower prices than specialty stores, the industries that supply those pet products had to adjust to this trend. That was no different for Prevue Pet Products Inc., which has cornered the domestic bird cage market. CEO Richard Savitt says with this shift in distribution, expectations for quality and durability shifted, as well.
“You’re actually selling the design concept and reliability rather than just the product,” Savitt says. “With a much more narrow selection of product that has to be focused on, you really have to know what you’re doing. Packaging plays a huge role when going to the large-box people. You’re actually selling the design concept and reliability rather than just the product.”