Ram Truck Brand, Chrysler Group LLC
Since its establishment in 2009, Chrysler Group LLC’s Ram Truck Brand has grown its marketshare year-over-year and increased its annual sales through one simple tactic. “The biggest reason for our success is we listen to our customers and bring the products they want to the market,” Brand Director Bob Hegbloom says.
For Ram, listening to customers and producing trucks that offer the features and benefits they need includes increasing trucks’ fuel efficiency and towing capability. Two engines are offered in the 2014 Ram 1500 series of half-ton trucks: a 3.6-liter Pentastar V-6 engine that delivers more horsepower, more torque and a fuel economy of 25 miles per gallon; and a 3.0-liter EcoDiesel engine, which offers up to 28 miles per gallon. The 3.6-liter Pentastar V-6 was first introduced in Ram’s 2013 model line.