Ram Trucks offer commercial customers the durability they need for their work.
By Alan Dorich
Ram Trucks’ commercial vehicles have a broad reach, with major clients including the United States Postal Service. David Sowers, head of Ram commercial truck marketing, says the manufacturer last year delivered 10,000 Ram ProMaster Vans to the postal service.
Auburn Hills, Mich.-based Ram is part of Fiat Chrysler Automobiles (FCA) U.S. LLC. Ram began as part of the Dodge brand, but became a stand-alone brand in 2009.
“When other brands were consolidating together, we separated the Ram brand out,” Sowers recalls. He explains that this allowed Ram to focus on its customers’ needs with its own cross-functional team, which includes its design, engineering and marketing groups.