In the consumer-packaging world, appearance can be as critical as functionality. An unattractive foam tray used to hold a meat product or off-shade paperboard could lead a discriminating consumer to make another purchase.
The makers of the packaging used for food, cosmetics and other consumer products want to ensure that their goods are attractive to consumers. The pigments and dyes used to color plastic, paper and textiles in that packaging play a major role in ensuring the eye appeal of goods. Colorants must not only be attractive to the consumer, but also consistent in quality and safety.
“When you’re supplying and serving companies that make products used to package food, consumer products and dye fabric there has to be 100 percent quality and consistency,” Royce Colors Principal Wylie Royce says. “These companies are in a very competitive business – they can’t afford any downtime or rejects so everything has to be as efficient as possible, delivered on time and to exacting specifications.”