Quebec-based SF Marketing (SFM) is an unusual type of distributorship. Handling sales and marketing as well as service and technical support, “We offer a way for foreign manufacturers to essentially outsource their entire sales, marketing, logistics and service operations in Canada to us,” President Randal Tucker says.
“Most of our suppliers are American or European companies,” Tucker says. “The costs of opening accounts, extending credit and managing payables in an unfamiliar market can be costly.” More importantly, the company knows the Canadian marketplace.
“Doing business [in Canada] requires a very different mindset,” Tucker observes. “The sheer size of the country combined with the relatively small, dispersed population base makes for a pretty fragmented marketplace containing an almost infinite number of business cultures to which companies must adapt.”