Although some people might consider paper an archaic form of communication, companies such as UPM continue to show that paper isn’t just a relevant part of our past, but a vital piece of our future, as well.
“We at UPM believe in a coexistence between print and the digital media,” the company says. “Both paper and digital solutions are needed. There will always be people who refuse to read long text off a screen, and those who print out things they find online. There will always be advertisers who insist on the aesthetics of the printed page and those who know the power of multichannel media mix – online and print.”