Metal component and table base maker Valley Design has the capability to support OEMs during the launch of new products. By Tim O’Connor
After 30 years in business, Butch Isensee, CEO and owner of Valley Design, knows how to shift with his customers. “If you think it’s really good, just wait and it will change,” he says. “If you’re not willing to change and look past that you’ll be out of business.”
Valley Design started out in 1986 as a custom powder coater. From there it moved into metal fabrication. Eventually, Isensee’s background in the furniture business led it to manufacturing metal parts for the office furniture industry, primarily table bases.
Such diversification has allowed the company to thrive even during sudden market changes. Eight years ago, 65 percent of Valley Design’s business was custom powder coating. Since then, nearly all that business has gone to lower-cost providers in China and other Asian countries. Today, custom powder coating represents about 2 percent of the company’s business. The majority of Valley Design’s sales come from table bases, brackets, frames and other metal components.