At Wallside Windows, keeping direct contact with end-users is essential. “[By doing] that, we’re able to keep making sure the customer is satisfied, no matter what,” Chief of Staff Adam Blanck says.
This approach has paid off for the family managed company. “[Judging] from our tracking, our business is based on referrals and people that have been satisfied,” he says, noting that the majority of its business is repeat or referred by a satisfied customer.
Taylor, Mich.-based Wallside Windows specializes in custom-manufacturing replacement windows. Blanck’s grandfather, Martin Blanck, started a home improvement business in 1944, but later moved into vinyl replacement windows in the 1970s.