Core Health and Fitness
The StairMaster and Star Trac fitness equipment brands have helped people improve their fitness and lives for more than 20 years. However, at the height of the “Great Recession” in 2009 to 2011, it was the brands themselves that desperately needed to get into shape.
Michael Bruno, a veteran of the bicycle and fitness equipment manufacturing industry, saw an opportunity to improve the StairMaster brand in 2009, when he acquired it from Nautilus Inc. Bruno at the time established Core Health and Fitness Inc. as the new corporate owner and operator of StairMaster. The company also acquired the rights to manufacture and sell Schwinn indoor cycling bikes to the commercial fitness market from Nautilus, which at the time was beginning to focus its marketing efforts entirely on home fitness equipment.