When Gemini Industries opened its doors as Gemini Products in 1964, the paint and coatings business was a much simpler one. As Director of Marketing and Advertising Doug Lacina explains, most customers were concerned only about how long the product would last, and were satisfied with only a small selection of colors. “There was a day when customers were far less demanding and little industry regulation was in place, making this a much easier business and, as a result, there were more players in the market, but those days are long gone and so are many of the companies who were once a part of this industry.”
Today, the paint and coatings business is more complicated than ever, with customer demands for more variety, higher quality and lower environmental impact driving higher degrees of innovation. Gemini Industries has been a leader in the industry for more than 50 years, and the company strives every day to ensure that it remains in that top position no matter how the industry changes.
Founded by William H. Smith, Gemini Industries focused on lacquer products at first, eventually branching out into other areas of the coatings industry through acquisitions. Today, the company’s corporate headquarters and manufacturing facility is in El Reno, Okla., with additional distribution facilities in Texas, Virginia, Nevada and New York.