For Lanz Cabinets, it was a change in focus from single-family to multifamily dwellings that triggered rapid growth for the second-generation family company founded in 1960.
“When we took it over it was pretty small,” says President Brent Lanz, a member of the company’s second generation. “There were about eight to 10 employees manufacturing custom cabinets. It was a mom-and-pop type thing. Since the 1980s until now, we’ve built it up to 360 employees. So we’ve really grown over the years. That happened when we changed the focus from single-family to multifamily. Although we still maintain the single-family component of the business, the real growth came from multifamily sales.”