A vendor must do more than simply satisfy the customers’ needs, Order-Matic Corp. (OMC) CEO W.B. “Bill” Cunningham says. Instead, the Del City, Okla.-based company strives to create innovations that will provide them with more efficiency. “We have to do that just to get our foot in the door,” he says. OMC specializes in point-of-sale (POS) and signage systems and restaurant accessories for “anyone who has drive-thru service,” Cunningham says. The company serves KFC, Taco Bell Corp., Pizza Hut Inc., Long John Silver’s Inc., A&W Restaurants Inc. and SONIC, which is its largest client.