After 90 years in the contract manufacturing business, Super Steel is still learning that it has more to offer. Since 1923, the company has served heavy equipment manufacturers in the transportation, agricultural, construction, mining and other heavy industrial markets through engineering, fabricating and assembling metal components. This year, the company boosted investment in its contract painting line that CEO and President Dirk Smith says has led to impressive growth.
“I’ve been here for about three years as president and CEO and during that time we’ve grown from $27 million a year to $60 million this year,” Smith says. “We’ve been on a good growth trajectory and paint is a big part of that. This was an in-place asset that was underutilized. The e-coat wasn’t running so we resurrected the e-coat line and invested about half-a-million dollars to get a reliable, consistent and repeatable system.”