Tesla Motors is steadily on the track to achieving its not-so-secret secret plan. In 2006, three years after the company was founded, Co-founder and CEO Elon Musk divulged Tesla Motors’ true intentions in a blog titled “The Secret Tesla Motors Master Plan (just between you and me).” It turns out that producing ultra-cool electric sports cars is not the plan but rather a byproduct of the plan.
“The initial product of Tesla Motors is a high-performance electric sports car called the Tesla Roadster,” Musk says in a blog post. “However, some readers may not be aware of the fact that our long-term plan is to build a wide range of models, including affordably priced family cars. This is because the overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive sustainable solution.”