Point-of-purchase (POP) displays are proliferating in the aisles of mass merchants everywhere, and creative, colorful displays sometimes have to appear overnight in thousands of stores nationwide. Pulling off that magic trick is the job of United Displaycraft and its customers, who produce displays that change with the seasons and coincide with specific events, such as the Super Bowl or a new product launch.
United Displaycraft works in the world of permanent merchandising and builds displays specifically for high-profile customers. The programs are national and international and require a deft coordination of manufacturing and distribution. These merchandising programs range in scope from the simple manufacturing of grid wires to the use of interactive displays that inform and educate customers in what products are available.