Versatex Building Products
Versatex drives customer conversion by remaining innovative and nimble to meet their needs. By Janice Hoppe
Getting its start in last place with no sales 12 years ago, Versatex Building Products has become the second-largest player in the cellular PVC (polyvinyl chloride)architectural trim market. “Our success has been achieved by employing a business strategy built around flexible manufacturing, product and process innovations and approachability,” says John Pace, president and co-founder.
The Aliquippa, Pa.-based company is an innovator and manufacturer of high-end, premium, cellular PVC exterior trim products sold under the Versatex® brand name. Versatex’s products include trim board and sheet stock, signboard for digital printing, bead board, window and door casings, column wraps, soffit systems, corner board, mouldings and other precut and pre-shaped elements.
Versatex products are sold to professional contractors, builders and remodelers in the North American residential and commercial building markets through a network of stocking lumber dealers. Regional wholesale lumber distributors supply the company’s products to its local lumber dealers. “Versatex focuses exclusively on trim and sheet products,” Pace explains. “This focus, combined with expertise in precision and linear/vertical manufacturing have helped Versatex develop unique and proprietary formulations, processes and products that differentiate us from the competition, helping us drive customer conversion and loyalty.”