For much of its history, Weiler Corp. has been viewed as a traditional manufacturing company. The description wasn’t so far off. After moving from New York’s Long Island in 1957, Weiler’s operation has been nestled in rural eastern Pennsylvania, where the company has built a highly regarded reputation for power brushes and abrasives. But with a recent rebranding and a multi-million dollar investment in expanding its Cresco, Penn., Headquarters, the company will soon look more the part of a major tech player. “It’s something you would expect when you walk into the Google headquarters, as opposed to a manufacturing company in the Pocono Mountains of Pennsylvania,” says Bill Dwyre, vice president of strategic marketing.
Since being incorporated in 1944, the company has become a leader in metal finishing solutions for a variety of markets. Weiler began with power brushes before expanding into abrasives about 26 years ago, bringing the first flap disc to the North American market with the Tiger Disc, a product that grinds and blends metal. Weiler’s products, which are used to clean, grind, and finish welds, now mainly serve the industrial production and welding and fabrication markets. The constant challenge is to help customers improve their own product quality and productivity, CEO and President Chris Weiler says.