Since 1526, the name Beretta has represented the ultimate in firearm quality and performance. Although the brand is most associated with Italy, where it has operated for 15 generations under the ownership of the same family, its operations in the United States play a big role in upholding its legacy.
“We are smaller than the Italian operation in terms of our footprint, size and number of machines, but similar in that we place an emphasis on high-quality manufacturing operations as a way to achieve high quality in the product itself,” Beretta USA Vice-General Manager Jeff Reh says.
The company’s products may range in price and features but don’t vary when it comes to quality. “In Italy, we manufacture shotguns that are expensive and beautiful works of art that run thousands of dollars or more, in addition to simpler, more affordable guns,” he adds. “We will not release a product to the market unless it gives a customer a superlative experience in terms of features and safety, and maintain quality irrespective of the price point of our product.”